Hechosoechas is an altruistic project that aims to brighten people's day-to-day with short optimistic messages. Getting to know their project made us want to prepare an event that, even with very little, would achieve the most significant impact on one of the most special nights in Palma de Mallorca: La Nit de l'Art. For the project, we not only created a mobile stand and a series of merchandise but an entire communication strategy that would attract both onlookers and partners and sponsors. We ended a magical night with a very high attendance and all the materials sold out.
Stand out on a night heavily overshadowed by major exhibitions and glamour.
Transform a walk into a showroom for real actions and interactions with anyone passing by.
Campaign, Social Media, Strategy, Event Organization, Merchandising, Graphic Design.